Blizzard Entertainment today announced plans for special midnight signing events at retail locations around the world to commemorate the launch of World of Warcraft: Wrath of the Lich King on November 13. Each location will open its doors at 12:00 a.m. local time, allowing attendees to be among the first to get their copies of the highly anticipated World of Warcraft expansion. Blizzard Entertainment developers and executives will be in attendance to meet players and sign copies of the game, and increased quantities of the Collector’s Edition will be on hand for purchase. Official launch events will be held in the following locations: A New York Best Buy, Anaheim’s Fry’s Electronics, San Francisco’s GameStop, Austin’s GameStop and in addition to these four US locations, similar events will be held internationally in Paris, London, Berlin, Madrid, Stockholm, Amsterdam, Mexico City, Taipei, and Seoul. Full details on the specific locations and plans for each of these events can be found at worldofwarcraft.com/midnight.
The January 2007 launch events for the first World of Warcraft expansion, The Burning Crusade, drew thousands of attendees around the world. The Burning Crusade went on to sell nearly 2.4 million copies within its first 24 hours of availability, and approximately 3.5 million within its first month. Indicating that anticipation is equally high for the new expansion, Walmart.com has stated that Wrath of the Lich King has ever sold on their site.