Xbox 360 owners have had the best Arcade sales yet thanks to the “Summer of Arcade” promotion in which Microsoft released a string of very high profile and high quality Xbox Live Arcade games that included the likes of Braid, Geometry Wars: Retro Evolved 2, Galaga Legions, Bionic Commando: Rearmed and Castle Crashers.
The monthly sales numbers speak for themselves. For the month of August, sales were up 67%, which is a record-breaking high. In addition to that percentage, Xbox Live had a 58% increase in unique members who purchased downloadable content during the month of August.
So obviously Microsoft’s summer strategy to release a string of high quality and highly anticipated games to their Xbox Live Arcade service worked wonders.
“At E3, we committed to refocusing the Xbox Live Arcade business, vowing to release bigger and better games while focusing on quality and not quantity,” commented Xbox Live general manager Marc Whitten in a statement. “The debut of the new strategy proved to be a huge success, with the Summer of Arcade making August the highest grossing month to date.”
And there are still a number of great titles that Microsoft plans to release in the coming months, among them Portal: Still Alive, Banjo-Kazooie, Uno Rush and a game based on the hit Comedy Central animated series South Park.