Steve Easter brook, chief executive of McDonald’s UK, admits restaurants have a role to play in obesity, but claims video games are the major cause of the childhood obesity crisis in the UK. He claimed games have reduced the amount of time young people spend outdoors “burning off energy”. Don’t worry though, he explains himself well.
To quote: “The issue of obesity is complex and is absolutely one our society is facing, there’s no denial about that. But if you break it down I think there’s an education piece: how can we better communicate to individuals the importance of a balanced diet and taking care of themselves? Then there’s a lifestyle element: there’s fewer green spaces and kids are sat home playing computer games on the TV when in the past they’d have been burning off energy outside.”
In a case of pot meet kettle, McDonalds UK is on the brink of its best year for two decades. The firm has enjoyed 6% like-for-like sales growth in the last year. More than 88 million visits were made to McDonald’s restaurants last month, up 10 million on the previous year. — Quotes via MCVuk
It’s funny, I was talking about this last year with a friend, cause we noticed that compared to how much we played outside with our friends growing up. Nowadays you see kids playing outside less and less, and in our cities it’s not because it’s unsafe, so we also figured it was because kids were playing on computers more instead.