I have a couple of friends in Australia, so I feel obligated to let them know they no longer have an excuse not to own a DS Lite. Because Australia’s highest selling gaming handheld, the Nintendo DS Lite, is about to get a boost with the arrival of a new colour Black!
Retailing for SRP$199.95, the Black version will join the existing Polar White unit on Thursday, September 21st, 2006.
“We are very pleased to introduce Black to the range. I think the colour lends well to the overall design and offers a sharp elegance to the unit. Until now, consumers have really embraced the clean sophistication of the Polar White look – now they have an option”, says Rose Lappin, Director of Sales and Marketing, like any good PR person would.
Nintendo DS Lite, along with new releases New Super Mario Bros. and Dr Kawashima’s Brain Training: How Old Is Your Brain?, continue to sell well. This will receive an extra boost when Poké-fans join forces for the release of Pokémon Mystery Dungeon: Blue Rescue Team for Nintendo DS, due September 28th. Pokémon Mystery Dungeon: Red Rescue Team will also be available for Game Boy Advance.
Nintendo DS Lite originally launched on June 1st 2006. It features brighter screens, is approximately two-thirds the size of the original Nintendo DS and about 20 percent lighter, all the while maintaining all of the original Nintendo DS features, as well as screen size. Since February 2005 the Nintendo DS, along with the new Lite version, remains the highest selling handheld console in Australia, with an Australian installed base in excess of 300,000 units.