Acclaim name rises from the grave

Mary Kate & Ashley Sweet 16Activision co-founder Howard Marks purchased the Acclaim name last year (in August 2005) to establish a new company with a focus on free online games. The new Acclaim, based in Beverly Hills, California, will not only offer free online games, but it also will incorporate multiple business models such as in-game advertising and the option for gamers to purchase in-game items.

GameDailyBiz reports Acclaim’s first title will be BOTS, a multiplayer online robot fighting game that is completely free to play. “The game is designed with accessibility and a positive community experience in mind. A sports-like ranking system allows players to challenge themselves against their friends in a cleanly rendered, safe and youth friendly environment as they develop their skills and evolve their own personalized BOT,” says Acclaim. They’re also planning a more traditional Massive Multiplayer Online Game called 9Dragons.