According to the ESA’s (Entertainment Software Association) annual survey of the gift-giving plans of consumers (released this week) , 31% of American’s plan to engage in some form of video game gift-giving for the holidays.
Roughly 49% of homes with children aged 12-17 will either give or get a game this season, but that number declines to 43% of households with kids under 12 and 22% of homes without any children.
Interestingly enough, 35% of adult men expect to receive a gaming gift (which is up from 26% last year) while over a third of gaming adults giving gifts will be giving them to women.
The ESA phone poll was conducted by KRC Research in October and included more than 1,000 adults.